Co-Founder in Marketing agency made for humans. Empowered by AI. Bridging creativity, strategy and automation for growing brands. Responsible for business growth.

Head of marketing, covering division and country-level marketing functions.

Key Achievements

• Planning, developing, implementing and monitoring of overall business marketing strategy on a divisional and country level.
• Overseeing marketing channel development, marketing communications, technology and processes.
• Heading Finland's marketing team.

Head of marketing, covering marketing strategy, web, mobile sites and applications, social media, marketing technology, search engines, analytics, native advertising.

Key Achievements

• Planning, developing, implementing and monitoring of overall business marketing strategy.
• Overseeing marketing channel development, marketing communications, technology and processes.
• Development of customer experience and touch-points in marketing channels.
• Overseeing the development and placement of creative elements in the marketplace.
• Turning marketing insights to sales.

Head of digital channels, covering strategy, web, mobile sites and applications, social media, marketing technology, search engines, analytics, native advertising and eBusiness platform development.

Key Achievements

• Development of Stora Enso Wood Supply Finland's digital channels
• Development of digital customer experience and touchpoints
• Development of digital & social marketing campaigns and activities
• Development of marketing communications channels
• Development of online measurement and KPI framework
• Winner of Digital Leaders in Finland competition in B2B category (2018)

Head of Stora Enso Metsä's Digital and Social media

Key Achievements

• Development of online strategy
• Development of marketing communications channels
• Development and execution of digital & social marketing campaigns and activities
• Development of online measurement and KPI framework
• Successfully translated customer data to business development purposes and created an effective multi-channel strategy that has increased the digital presence to hold the top position in the industry
• In November 2013, Stora Enso was nominated as the best Finnish B2B company in digital presence study published by the consulting company Magento Advisory

Key Achievements

• Development of digital strategy
• Development of digital communications channels & digital brand
• Development and execution Stora Enso WSF digital marketing strategy

Key Achievements

• Development of digital communications channels and tools
• Development of social media & digital marketing strategies
• Execution of digital & social marketing campaigns and activities
• Search engine marketing & search engine optimization
• Development of online measurement and KPI framework

Key Achievements

• Development of marketing strategies
• Marketing strategy execution and activities
• eBusiness development
• Development of analytics & KPI framework
• Sales support material

Key Achievements

• Digital marketing activities
• Event & trade fair management
• Graphic design & marketing material production
• Co-operation with partners

Planning of organizational operations and management and operational management. Focus on organizational change management and communication and management of networks.

Activities and Societies

• Strategic leadership
• Managerial and supervisory communication
• Change and project management
• Human resource management
• Management of networks

Activities and Societies

• eBusiness
• Chinese Business
• Chinese language
• Business law